Design, Art, Film, Ideas

True Fans ECHO!

If you’re a filmmaker, artist, musician photographer or content creator of any kind you should read this post by Kevin Kelly. It’s a short version of The Long Tail and puts it into simple easy to understand artist terms. I’m not saying it’s easy. Look at my counter 5. I know one of them is me, just to make sure it works…

But it’s a start, and for me it’s more fun to come up with ideas and get them out there. I should have started this 5 years ago when but I guess I was watching too much TV.

For me posts like this and “The Long Tail” have made me think differently about what I’m trying to get out there and who I’m trying to get it too.

The tools that are out there now can make all this very simple and it’s getting better every day. There is a little bit of a ramp up but the waves are starting to settle for me. I’ll be posting my work, and projects I’m working on and my silly observations. Soon I’ll post my list of the basics. Like web host, web OS, various online accounts that are a must or for what I’m doing they are a must. But for now READUP! Oh yeah and create something?

Send me a link to something you made! I want to see and talk about it!

The Long Tail: Why the Future of Business is Selling Less of More

  • Seth says:

    Interesting read from Kevin Kelly. Very “Black Swan”-ish.

    So, how do you make True Fans? The opportunity cost of someone becoming a True Fan is high. They have to like your stuff more than the other millions of things they have to choose from in order to devote a fair amount of their precious time and resources to it. How do you make it worth their while?

    The clarifying question managers must ask about their own businesses is to stay in business is: What’s our value proposition? Which basically asks what value does our business provide that makes our product worth it to the customers who use it.

    Why do you use the products that use? Why do you visit the blogs that you visit? Why do you see the movies and entertainment that you see? Why should someone spend time with your stuff? What’s your value proposition?

    I’ll give you two hints. Two of the best, and most often overlooked, value props are simple awareness and convenience. There’s no way I’ll ever see your stuff if I’m not aware of it. Likewise, even stuff I like isn’t very convenient (which raises my opportunity cost of using it), I’m less likely to do without.

    Your stuff is convenient. It’s on the web. It’s easy to get to 24/7. Awareness is the problem. It’s the same problem I have with my weight loss book. Unfortunately, garnering awareness is somewhat boring and it’s tough. It’s not quite as invigorating as the creation. I’m open to suggestions on that.

    Beyond that, then it’s offering something that people find useful somehow.

    at 16:26

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