I’ve been doing this for a long time with my paper sacks or fast food bags. I just rip it open and make a placemat for my food. It works great and it’s easy to roll up and toss what’s left over. I think if more fast food resturants did this they could save some expenses on paper for placemats plus create a new oppertunity to do something creative with inside of the bag.
Once you open it up there could be coupons, ads and games. At least now your food is only covering it up. Maybe reveal a story as you eat? The other way the bag is covering up your placemat, marketing opportunity lost along with more to throw away.
(If you’re a paper bag manufacture and would like to license this idea, contact me at this email address. other wise I guess you can just take it…)