Brands are missing a massive opportunity at movie theaters.
The worst part about seeing a movie is the advertisements and electronic slide shows that barely entertain or inform. You’ve really got me for the next 15 to 20 minutes. Depending on how early my wife is willing to get to the theater.
It just so happens that most of the movies I see are PG or R and all the commercials I see before my show starts are G and they are all the same ads I can and do see on TV.
Stop showing me the the stuff I’ve already seen a million times on TV. Here’s your chance to change your message and do something daring. Like actually make an R Rated commercial! I’m in a place where there shouldn’t be any kids but that’s a different post. It means your ad buyers might have to pay more attention than just the shotgun approach to where they are placing your next message to me. Brands, you keep having the same old generic message and it’s boring and is just a neucence while I’m waiting for the movie to start.
Here’s 3 things you should do.
- Entertain me. I mean really entertain me. I just paid 30 bucks to sit here you have my nearly undivided attention. GO!
- Talk to me. You have more time to show me something interesting than you do on TV way more time. Make the best of it.
- Do you want to play a Game? YES! Look spend the next 10 or 15 minutes making me and the whole theater particpate in something fun that earn points, win prizes or makes me bookmark your website. Now’s a good time for us to really use our phones before the movie starts.
If brands started doing something far more engaging I wonder if people would start showing up earlier?
Okay now sit back and enjoy the show but please turn your cell phones off.