These spots were created for SuperSpots in Chicago. It was a great project, I created the concepts, produced and directed the look of each spot.
All of these commercials were designed to allow for new video an audio sound tracts to be dropped right in. Other elements like logos, artist names, locations could be easily change. Modeling was done with 3D Studio Max and was brought together with After Effects.
Client: SuperSpots, Chicago Illinois
Audio: Produced by SuperSpots, Chicago Illinois
Concept, Editing, Effects, Modeling, Animation: Sean McMenemy
Modeling/Animation: Shane Duncan
first tv commercials
These commercials were created between 92? and 93?. This was before Photoshop and After Effects well at least just before most of it. And long before most small market TV stations would start going a digital route. Back then we used a Chyron Max and a massive video switching board. Just like the one in “Star Wars” used to blow up planets!
Video was all shot on 3/4 inch U-Matic tape which had the unbelievable 270 lines of resolution. I edited manually with tape machines using A B Roll editing techniques.
One of the main reason I’m sharing these commercials is that even now I’m still proud of what I was doing back then. We had nearly $0 budget and if we were lucky 2 or 3 days to write, approve, shoot, edit, approve again and get these spots on the air. It taught me a lot about being fast, organized and ready for anything.
I approached every commercial as if we were an ad agency. I wanted the client happy and wanting to come back and spend more money on spots and air time. Airtime is what we really sold. So the happier you made the client the more airtime they would buy.