These commercials were created between 92′ and 93′. This was before Photoshop and After Effects well at least just before most of it. And long before most small market TV stations would start going a digital route. Back then we used a Chyron Max and a massive video switching board. Just like the one in “Star Wars” used to blow up planets!
Video was all shot on 3/4 inch U-Matic tape which had the unbelievable 270 lines of resolution. I edited manually with tape machines using A B Roll editing techniques.
One of the main reason I’m sharing these commercials is that even now I’m still proud of what I was doing back then. We had nearly $0 budget and if we were lucky 2 or 3 days to write, approve, shoot, edit, approve again and get these spots on the air. It taught me a lot about being fast, organized and ready for anything.
I approached every commercial as if we were an ad agency. I wanted the client happy and wanting to come back and spend more money on spots and air time. Airtime is what we really sold. So the happier you made the client the more airtime they would buy.
West Frankfort Furniture dealers
I built the dolly system for these shots too. With a pair of roller skates 2x4s and some PVC pipe. I think they are still getting use out if today or so I’ve heard…
Eastgate Shopping Center
I ended up doing a series of three of these the client liked it so much they wanted to promote the rest of their shopping center. Talk about a one man band in the shot with the models that’s me and yes I was pushing the camera along with my leg to get the dolly shot. The end audio has always bugged me. The Voice Over Artist didn’t follow my script. I wrote “double naught spy” but he said “ot” He never heard of the “Beverley Hillbillys”…
This commercial is known as a “Donut”. It had a hole in the middle so we could put new video in for the special of the moment. In the long run they were less expensive to produce. In this case it was just the intro and outro of the video, which I spent the most time on. The hole in the middle was just stills we would take with a film camera. We’d take about 15 or 20 photos of cars and they would give us a price list.