SEANFX

Design, Art, Film, Ideas

“Behavioral Ad Targeting”

“Veoh wants to move beyond the PC to mobile devices, and is putting a lot of resources behind developing its behavioral ad targeting platform for video.”

You can read the full story from TechCrunch here,

Yeah I want “behavioral ad targeting” and so should you.   Here’s why… 

As a consumer I tired, TIRED of seeing ads that have nothing to do with me.  I never want to see Comcast, female hygiene products, hair-loss pills, or male enhancement drugs.  Why should I?  It’s a waste of time for me it’s a big waste of money for the advertisers.  I do want to see ads that know what I want.  I might not always buy it but I’ve got a greater chance of doing just that.

As a content creator, it would be great to have ads that is relevant to my content or might be relevant to my viewers.  That way it enhances the content and they are less annoyed by commercials breaks.

A few notes:

1. It really does have to be relevant ads.

2. You can’t share my profile with my friends or make it public, (no one cares what I just bought online)

3. The ads have to be different than repurposed commercial breaks.  I just watch something that was 2 minutes long.  The commercials shouldn’t be longer than what I just watched.

This will be a whole new.  I know people will resist this and think it’s weird or creepy.  But I want to know where to sign up so hey get my commercial feed just right.  I think once people see how much better things will be more people will adopted it. 

There is a future for Content Creators

Here’s a must read for any content creator out there. Rebel Alliance by David Kushner at Fast Company. I have to admit I missed this the first time I got my issue of Fast Company. I got caught up in the “Ning” article because I was working on making a few Ning groups. Plus I was reading a few books that centered around “LOST” the very stuff they are talking about in the story! Oh yeah ands some stuff in Heroes, and Battlestar… whatever those shows rock!

A friend of mine mentioned this to me and was surprised I missed it since I pretty much talk his head of about this stuff and he tends to get a glaze over his eyes every time I talk about “transmedia”. I didn’t have a name for it so maybe that’s why he got a glaze… But, that’s what they call it’s just as good as any. Thanks Fast Company!

I think you could do this with just about any show. There’s no need for shows to really go off when the season is over. It’s just more opportunity to dig your fans in deeper. They could have done with Gilmore Girls. Yeah I watched that too. They could have had a website that looked like Stars Hallow Village website and you could go to town meetings and vote on things thing in the town, or tried to vote certain Councilmen off the Village Board, you know who I’m talking about. Anyway I’m getting off track.

This is a tremendous opportunity for show to reach out and find new audiences not to mention bringing up talent that is just chomping at the bit to get the chance to create this kind of stuff. I don’t want to just say “new” talent. Because there are a lot of people in places that don’t fit into the age range of “new”. They are just talent and should still be looked at as a resource.

I suggest though when shows want to make this leap they should reach out to fans of the show that have the production skills to pull this off. Not only would they treat the show with respect but they already know more about the show than most of the writers I bet. And these days it won’t take nearly as many people as you think.

But I’m just going to toss this out there. This works with anything like theme parks and nature preserves as well. I’m picking them because it drive me nuts that they are missing such a great opportunity. But I’ll just stick with a Zoo for example. Last weekend the wife and I were at the St. Louis Zoo. I know they like to sell you over priced food and plush toys for the kids but every time I look around I see plants and trees I think are fantastic. Why don’t they sell those too? I’m sure some of them are grown there or near by. How else do they keep the park beautiful? Just grow a few more and sell them see what happens.

Since I’m not buying the food or the toys, why not the plants? It’s just another great way to spread the Zoo’s message and give me something unique to talk about and share.

If you don’t think you can do it with your show drop me a line. Chances are I’ve seen your show. I’m kind of silly that way. I bet I would have some ideas.

The World Is Awesome!

Right on Discovery Channel! It makes the world look like a fun place.

I’ve shown this to a few people and they were like so? But for me it’s World 2.0. I like the idea of everyone working together and singing a song and just being amazed by this world and all it has to offer. Not only in nature but it’s people too.

For some reason I feel like drinking a coke…

Is Woods on Phobos or Deimos?

I won’t bother anyone with my nerd explanations of why this commercial doesn’t make sense, but I just have to know…

Can someone please tell me why Mars is the in the background?

Is Woods on Phobos or Deimos?

Yeah I’m a nerd and proud of it. I’d like the Art Director, Commercial Director or the Product Manager to explain why our beautiful blue marble is red. Did they just want to match the drink?

Ok, yeah I will bother you… the audio says “Tranquility”, “The Eagle has Landed” yeah maybe a vague golf reference but both are moon references. Not only that we see the Earth at the beginning…

I guess I’m going to answer my own question… maybe he’s aiming for the Mars because he’s already concurred Earth? At least make him look through a big honkin’ telescope to line up his shot for what should have been a tiny red dot!

I guess they haven’t watched the History Channel!

Are we already watching podcasts?

I think we are already use to the idea, we just didn’t realize it. 

Most good video podcasts last 3 to 7 minutes.  Then the next day or week you get another.  After all how many commercial breaks are there in an hour show?  About 5 or 6 and each show segment is already about 3 to 7 minutes (depending on how popular a show is and where they want to put a cliff-hanger.  Then there might be more breaks.)

But here’s the great thing about podcast and each episode only lasting say 5 minutes.  I could watch 5 or 6 different podcasts and get much more information and entertainment in less time.  Now if they will just make commercials relevant to my needs then advertising would be useful to me and to the advertiser.

When shows aren’t trying to fill an hour or umm 45 minutes because of the commericals.  They put more concise information in the show whether it’s plot or DIY information.  I’m finding myself more bored when a character walks endlessly down a hall, around corner, down stairs, down another hall, just to bump into a cat; I hit the fast forward button.  Oh yeah I feel the same way about DVD menus!  I’ll save that for later.

I know I’ve made this error in my own films, I won’t anymore or I’ll try not too. 

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