Here’s a must read for any content creator out there. Rebel Alliance by David Kushner at Fast Company. I have to admit I missed this the first time I got my issue of Fast Company. I got caught up in the “Ning” article because I was working on making a few Ning groups. Plus I was reading a few books that centered around “LOST” the very stuff they are talking about in the story! Oh yeah ands some stuff in Heroes, and Battlestar… whatever those shows rock!
A friend of mine mentioned this to me and was surprised I missed it since I pretty much talk his head of about this stuff and he tends to get a glaze over his eyes every time I talk about “transmedia”. I didn’t have a name for it so maybe that’s why he got a glaze… But, that’s what they call it’s just as good as any. Thanks Fast Company!
I think you could do this with just about any show. There’s no need for shows to really go off when the season is over. It’s just more opportunity to dig your fans in deeper. They could have done with Gilmore Girls. Yeah I watched that too. They could have had a website that looked like Stars Hallow Village website and you could go to town meetings and vote on things thing in the town, or tried to vote certain Councilmen off the Village Board, you know who I’m talking about. Anyway I’m getting off track.
This is a tremendous opportunity for show to reach out and find new audiences not to mention bringing up talent that is just chomping at the bit to get the chance to create this kind of stuff. I don’t want to just say “new” talent. Because there are a lot of people in places that don’t fit into the age range of “new”. They are just talent and should still be looked at as a resource.
I suggest though when shows want to make this leap they should reach out to fans of the show that have the production skills to pull this off. Not only would they treat the show with respect but they already know more about the show than most of the writers I bet. And these days it won’t take nearly as many people as you think.
But I’m just going to toss this out there. This works with anything like theme parks and nature preserves as well. I’m picking them because it drive me nuts that they are missing such a great opportunity. But I’ll just stick with a Zoo for example. Last weekend the wife and I were at the St. Louis Zoo. I know they like to sell you over priced food and plush toys for the kids but every time I look around I see plants and trees I think are fantastic. Why don’t they sell those too? I’m sure some of them are grown there or near by. How else do they keep the park beautiful? Just grow a few more and sell them see what happens.
Since I’m not buying the food or the toys, why not the plants? It’s just another great way to spread the Zoo’s message and give me something unique to talk about and share.
If you don’t think you can do it with your show drop me a line. Chances are I’ve seen your show. I’m kind of silly that way. I bet I would have some ideas.